Duskbrew is a fictional canned cold-brew coffee. The brief: three short creator-style ads for vertical video, each built around a different hook, so the brand could brief creators and compare which angle works best for them.
What we made
Three ad scripts with a hook, beats, on-screen text, and a call to action
A 9:16 storyboard for each ad
A short creator brief covering shots, tone, and what to avoid
Approach
Win the first two seconds with a hook that sounds like something a person would actually say.
Keep one idea per ad: the morning rush, the taste test, and the afternoon slump.
Put the key message in on-screen text, because many people watch with the sound off.
End on one clear action, not three.
Deliverables
3 scripts, 20 to 30 seconds each
3 vertical storyboards
On-screen text and caption copy
Creator brief
Ad concepts
Three hooks, three storyboards.
Each ad is planned for 9:16 vertical video. These are scripts and storyboards only: no video has been produced or published for this concept.
9:41duskbrew
No time for coffee?
DUSKBREW
Fridge, bag, doneSmooth cold brew, ready cold
Try the 4-pack. Link in bio.
Ad 1 · About 25 seconds
The morning rush
Hook
“I used to leave the house without coffee every single day.”
Script beats
0-2sCreator to camera in the hallway, keys in hand, already late.
2-8sOpens the fridge, takes a can, and cracks it open on camera.
8-18sWalking to the bus, takes a sip: "No machine, no queue, and it still tastes like proper coffee."
18-25sHolds the can to the lens with the label facing out, then walks off.
On-screen text
No time for coffee?
Fridge, bag, done
Smooth cold brew, ready cold
Call to action
Try the 4-pack. Link in bio.
9:41duskbrew
3 ways to drink it
DUSKBREW
1. Over ice2. Iced oat latte3. Straight from the can
Which one are you? Shop the 4-pack.
Ad 2 · About 30 seconds
Three ways to drink it
Hook
“Stop drinking cold brew straight from the can. Well, sometimes.”
Script beats
0-3sThree glasses lined up on a kitchen counter, can in hand.
3-12sWay one: poured over ice, then a splash of milk.
12-21sWay two: shaken with oat milk for an iced latte.
21-30sWay three: straight from the can, walking out of the door.
On-screen text
3 ways to drink it
1. Over ice
2. Iced oat latte
3. Straight from the can
Call to action
Which one are you? Shop the 4-pack.
9:41duskbrew
3:00 p.m.
DUSKBREW
The desk-drawer kitCold brew, no machine
Stock your drawer. Order a 12-pack.
Ad 3 · About 20 seconds
The 3 p.m. slump
Hook
“If your brain switches off at 3 p.m., this one is for you.”
Script beats
0-3sAt a desk, mid-yawn. The clock on screen reads 3:00.
3-9sOpens a desk drawer: the "emergency kit" with two cans.
9-15sClose-up of the first sip, then straight back to typing.
15-20sTo camera: "Drawer restocked."
On-screen text
3:00 p.m.
The desk-drawer kit
Cold brew, no machine
Call to action
Stock your drawer. Order a 12-pack.
Creator brief, in short
Film on a phone in natural light. It should look like a person, not a studio.
Real reactions only. No claims about health, caffeine, or ingredients beyond what is on the label.
Keep the can label readable in at least two shots.
No other coffee brands in frame.
About concept projects
Concept projects are self-initiated. We create a fictional brand and brief, then do the work as we would for a client, so you can judge our approach before you hire us. The businesses, people, listings, and reviews in them are invented, and they carry no client results.
