Crumb & Kiln Bakery

The brief

Crumb & Kiln is a fictional neighbourhood bakery with a wood-fired oven. The brief: an identity that feels warm and handmade but stays clear on a phone screen, a one-colour bag stamp, and a shop sign.

What we made

• A primary logo lockup and a compact mark
• A five-colour palette with hex values
• A type pairing for headings and body text
• Applications: bag stamp, menu board, social avatar, and loyalty card

Approach

1. Design for where the logo actually lives: a small social avatar, a one-colour stamp, and a shopfront.
2. Build the mark from the arch of the oven, so it stays recognisable at small sizes.
3. Take the colours from the product itself: ember, crust, and flour.
4. Write short usage rules, so anyone on the team can apply the brand correctly.

Deliverables

• Logo lockups: primary, mark, reversed
• Colour palette
• Type pairing
• Usage rules
• Application mockups